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5 ways reading will boost your communication skills

5 ways reading boosts your communication skills

1) It gives us something to say

In a world where information is the new currency, reading is one of the best sources of continuous learning, knowledge gathering and idea sharing. Books and articles give us the ability to roam throughout the world, travel back in time and look to the future, affording us with a deeper view of ideas, concepts, practices, emotions and events. Reading can open your mind to new choices that you may not have known about or considered before. This is all information which we can then share with others.

2) It helps us understand other people

The first rule of effective communication is to know your audience. Reading about other people can help you understand them better. The same neurological regions of the brain are stimulated when you read about something as when you experience it. Unlike watching the television or listening to the radio, reading gives the brain more time to stop, think, process and imagine the narrative form in front of us. Therefore, reading can help put you in someone else’s shoes, to get inside their heads and experience the things they have. The more you understand someone, the more you can tailor your communications to what they need.

3) It increases our vocabulary

The more we read, the more likely we are to come across new words. Business books, in particular, have words and phrases that are unique to their topic. If you need to communicate with particular sectors and industries, understanding the language being spoken is essential. Otherwise, how are you going to know your CTR from SEO?

4) Reading strengthens the brain

And a strong brain means more effective communication overall. Reading is to the mind what exercise is to the body. As we read, our brain decodes abstract symbols, makes connections, and conducts various visual and auditory processes. Indeed, multiple studies suggest that mentally challenging tasks, such as reading, help to maintain and build brain cells and connections between those cells, helping to preserve the memory and thinking skills.

5) Reading can give us the ability to make a point

The more we read, the more our brains are able to link cause and effect. The ability to communicate cause and effect is a central component of any argument, sales pitch, negotiation or story. As such, a well-written article or book will be structured in a way that helps us to think in sequence rather than jumping from point to point.

If you’re keen to read more, expand your mind and learn new stuff, why not join the Lucidity Network and participate in the business book club? Members have the opportunity to nominate their books of choice, and all discussion will take place virtually meaning you can take part no matter where in the world you are.

Membership of Lucidity Network is only open for a short time though so you need to get in quick. Join now so you don’t miss out.

If you’re already a member of the network and want to join the book club, drop Becky Slack a line to register your interest. She’s leading on the group and will be coordinating the reading list.

 

Becky Slack

 

Becky Slack is the managing director of the PR and comms agency, Slack Communications, and the co-host of L’atelier des écrivains – The Writers’ Workshop, France, a four-day creative writing retreat in southwest France and a member of the Lucidity Network.

Is it time to pay attention to your leaky bucket?

leaky bucket

When did the standard response of ‘fine thanks’ get replaced by ‘busy’ or ‘really busy’ or soooo busy’? If you don’t say that you’re busy do people think you’re lazy? Or boring? Or both?!

Everyone is busy. It’s like a rite of passage. But why? Hasn’t life got easier, more automated? What are we all so busy doing?

Are we busy photographing our lunch for social media? Or multi-tasking across multiple apps and web platforms to stay up to date with the latest news and trends? Or are we just expected to live at a faster pace – to achieve more?

Where are you on your ‘to-do’ list? Is it growing rather than shrinking? You are not alone. In the Lucidity Innovation Leadership Launchpad report, the top reasons that people didn’t do ‘innovation’, or any kind of strategic thinking was because they were too busy, too stressed and they just don’t have enough time.

Is stress catching?

If everyone you surround yourself with is in a state of stress it becomes a problem. It begins to self-perpetuate, we start to feel that we have to be busier or achieving more than our stressed-out friend’s family and colleagues.

Tim Ferris author of The 4-hour work week claims that, ‘you are the average of the 5 people you most associate with’. Think about who those 5 people are. If what Tim says is true, what does this mean for you stress levels?

The problem is, if we spend our time being too busy to look after ourselves our stress levels increase to such a level that we reach burn out. A physician called Hans Selye defined a three-stage reaction to stress called General Adaption Syndrome or GAS. In stage three he said:

The body’s resistance to the stress may gradually be reduced, or may collapse quickly. Generally, this means the immune system, and the body’s ability to resist disease, may be almost totally eliminated. Patients who experience long-term stress may succumb to heart attacks or severe infection due to their reduced immunity.’

This is serious stuff. To live healthy lives, we must learn to reduce our levels of stress. When we are striving to do our best, to deliver work for other people, to look after our family and to climb a career ladder we often forget that in order to do all these things we must be OK.

I heard a quote recently ‘You are not required to set yourself on fire to keep other people warm’

To get the results we want, it’s important to take a step back and recharge, otherwise we’re just like a leaky bucket, constantly on the go, our energy draining out through the holes. We need to do two things.

  1. Plug the holes – get the root cause of the stress
  2. Refill the bucket – replenish our energy

Tips to help you keep your bucket full

  • Reframe your thinking – stop telling people you’re busy as your default. When you tell people you’re busy, it often makes you feel more stressed.
  • Take time every day to prioritise. It might just be 10 minutes, for example, at the end of the day to plan your priorities for the following day.
  • Take time every day to list and then reflect on what you’ve achieved that day. Write them down.
  • Get a mentor or a coach; a trusted person to help you focus on what’s important and make progress and help you to manage the feelings of being really busy.
  • Start to notice what triggers your stress, is it a person, a situation? What physically happens to you when you are experiencing stress? Feeling hot or cold, like you can’t think straight, agitated? Start to notice your stress triggers and your response.
  • Next time you feel your stress triggered, try and manage it, for example, go for a walk or phone a friend.
  • Say ‘no’ more often. If you are really busy and taking on something else is too much, then say so. You could offer a different solution, e.g. is there someone else that could help, or negotiate deadlines, could it be done next month when you have more time rather than immediately?
  • Make time to do the things that you love, whether that’s spending time with friends and family, the movies, theatre, reading a book or going for a run. All these things are your fuel – they refill your bucket. Don’t wait until your bucket is empty before you do them. Do them regularly and keep your bucket full.

Let me know how you get on.

If you’d like some help with making time to think, upping your productivity and reclaiming your ‘me-time’ you might benefit from joining the Lucidity Network. It’s a pick and mix of online and offline learning and connection to a dynamic network of people that can help you. We’re open for new members a few times a year. Join the Lucidity Community Facebook group to get in the Lucidity groove for clearer thinking and better results and be the first to hear when the Lucidity Network is open for members.

Five ways to thrive in 2019

5 ways to thrive in 2019

If you live in the Northern Hemisphere, January and February can feel like a bit of a slog.  It’s cold. We leave the house in the dark and come home in the dark. That flu virus that sprang up in October is still doing the rounds. We’re still secretly recovering from the overindulgence of Christmas and thriving can feel like the last thing we’re doing.

That’s why last month it was such a breath of fresh air to interview Colette Heneghan of Optimum Living about how to thrive. Colette specialises in helping people working in high-pressured corporate environments as she puts it ‘to be the architect of your own day and not the victim of it.’

If you’ve never felt stressed out by your working day or never felt like you’re stapled to the mattress when the alarm clock goes off in the morning then stop reading. This blog will be a waste of your time.

If, however, you’ve ever felt just tired all the time and overwhelmed by juggling lots of different tasks and priorities. Or if you’ve ever had a day when it gets to 4 pm and you realise you’ve not eaten, or been to the toilet and your feet are like ice blocks because you’ve not moved for six hours then read on.

Colette helps people because she’s been the ambitious burnt-out person and so has a stack of practical tips and tools to turn you from a victim to an architect.

Colette’s advice is to first know the signs that you are not thriving. We’re all different but the most common ‘red flags’ are cancelling social plans because you’re too tired because of work. A one-off is nothing to worry about but if it becomes ‘normal’ to choose catching up on work over friends and family then it’s time to take a step back.

The second common ‘red flag’ is how you feel when your alarm clock goes off in the morning. If more often than not you feel dreadful, like you have to drag yourself out of bed, or for example you have to roll onto the floor so you are so uncomfortable you have to get up (which of course I’ve never done) then that’s bad too.

And if you often feel overwhelmed that you can’t get everything done and end up jumping from one thing to the next, working through lunch and not getting through your list that’s a ‘red flag’ too.

Colette’s first piece of advice is to take a step back give yourself a break. Then start with a blank screen or a blank notebook and write down everything you’re working on and everything that is stressing you out. Get it all in one place so you can see what you’re dealing with. Then she advises not to make big radical changes all in one go, but to make small changes and ‘Never underestimate the power of quiet consistency’.

Colette suggests five things to prioritise in order to thrive:

Seek out daylight early on

Daylight sets our energy dial-up high and helps us sleep later on by regulating our sleep/wake cycle. Also known as your circadian rhythm, the sleep/wake cycle is a 24-hour internal clock that cycles between sleepiness and alertness at regular intervals. Start to notice what times of day you feel more awake. For example, most people have a slump in the afternoon. Work with your natural cycle and do the hard work, the things that you have to really focus on either earlier or later in the day when you are in the alert part of your cycle.

Eat the rainbow every day

We mean fresh fruit and vegetables and the more brightly coloured the better. Different coloured foods play different roles in the body. Eating a variety of colourful food provides vitamins, minerals, and antioxidants to nourish your body that can’t be replicated in a supplement. Aim for at least three colours at every meal and two servings of fruit and three servings of vegetables over the course of the day. (Skittles or the cherry on your Tequila Sunrise don’t count here).

Move more

Our bodies were designed for motion not for sitting behind a desk for hours on end. You don’t have to fork out for a gym membership or a new personal trainer. It’s the small things that add up every day, for example, get off the tube or bus one stop early, take the stairs instead of the lift, set an alarm during the day to get up and have a walk and a stretch every hour, or you might even start your day with a 20-minute workout fresh from YouTube.

Get enough sleep

Lack of sleep can affect your immune system, making you more likely to get sick with colds, flus and other illnesses. Set yourself up to have the best nights sleep. Get into a pattern to go to sleep at the same time each night, switch of screens, make the room dark, control the temperature – on the cool side is better than too warm and make it a comfortable place with good pillows and duvets, an environment that you look forward to being in.

Hydrate

Get into the habit of carrying water with you in a reusable bottle. Remember to sip from it regularly throughout the day. It’s a simple ritual to top up energy and daily focus, but because it’s so obvious we often overlook it.

I suspect that the tips above aren’t new news. Think about how you are working right now? What things can you, and want to work on from the list above to help you thrive?

There’s often a gap between what we know we should do and what we actually do. So plan your day to close that knowing-doing gap. For example, if you want to be better hydrated, carry a water bottle, if you want to eat the rainbow stock your fridge and cupboards with fruit and veg. You know it. Now do it and make the small changes that will make a big impact on your ability to thrive.

If you’d like more tips and tools to thrive then check out Colette’s latest book Work Fuel available in March 2019 and pre-order here.

The ‘How to thrive in 2019 webinar with Colette Heneghan is part of the exclusive content available to Lucidity Network members.

The Lucidity Network is a professional development network that combines a mix of face-to-face meet-ups, online toolkits and access to a community that supports you in getting the results you want. We’re open for new members a few times a year. Sign up to the waiting list to be the first to know when the Network is open for new members. In the meantime, you can join the Lucidity Community free Facebook group for clearer thinking and better results.  

The pitfalls of flexible working and how to avoid them

The pitfalls of flexible working

The world is changing too fast to think you’ll be working in the same role for long and the notion of a career for life is rapidly becoming a thing of the past. One estimate suggests that 65% of children starting primary school today will end up working in jobs that currently don’t even exist. In addition to the changes affecting permanent employment, freelancing is on the increase as people opt for a more flexible working lifestyle and swap the morning commute for a desk at home or a local coffee shop.

On a day to day basis, those working in conventional 9 to 5 jobs are also experiencing a shift in working style as flexible working, part-time hours, working from home and hot-desking (hot-desking policies often driven by cutting overheads as flexible working and an increasing part-time workforce means less desk space is needed) are becoming increasingly common.

We no longer need to meet people face-to-face in real life to get work done. Technology is a massive enabler to remote working for full-time employees and freelancers, for example, there’s plenty of free video conferencing options to choose from as well as sites like Fiver springing up where freelancers can get paid their expertise from anywhere and to anywhere in the world.

There’s a ton of benefits of working at any time from anywhere to freelancers, business owners and employers, but like any new system or way of working there are realities that get overlooked. For example;

It can be lonely working from home. I know this from personal experience.  When I first went from working in an office to working at home it hit me. I really missed my colleagues. I missed being able to bounce ideas and sense check things with them. If you work from home you must be able to deal with being on your own for long periods of time and if you are an employer you have a duty of care to staff to make sure they can manage the isolation of working from home.

Stress levels are rising as flexible working means we don’t switch off from work. We constantly check our phones, answer our emails and update our social media. This constant ‘being on’ is not good for our physical or mental health.

Hot-desking increases germs and illness in the office. According to the reputable publication, The Sun Your desk could be harbouring 400 times more germs than a toilet seat”. Sensationalist perhaps, but the incidence of germs spread around the office is greater when you are hot-desking and using different computers than when you keep your germs to themselves at your own desk.  

Your employees might object. I’m an advocate of hot-desking to create the water-cooler moments that spark innovation and creativity. However, water cooler moments rely on people speaking to each other. When people resent being told to hot-desk they often withdraw and don’t interact with their new colleagues around them. If a hot-desking policy isn’t implemented with an understanding of the current culture and care isn’t taken to involve employees from the start of the process, you can end up with a culture clash that causes so much disruption and upset it can do more harm than good.

There are solutions

If you work from home schedule your day carefully to ensure you do have conversations with other people, build a support network so you do have people to bounce ideas with, for example, join a mastermind group or get a mentor.

Put systems in place to not check your phone at all hours of the day and night and turn off notifications outside of working hours.

If you work in an organisation get some cleaning cloths (or ask your employer to provide them) for the keyboard and desk to stop the spread of germs.

If you are implementing a hot-desking or working from home policy carefully consult with employees and consider the culture shift required to make it work before piling in.

This changing face of work is one of the reasons that I’ve up the Lucidity Network  – whether you work for yourself or in an organisation it’s a ready-made professional support network that combines a mix of face-to-face meet-ups, online toolkits and connections to an energizing community that accelerates your progress so that you get the results you want.

Sign up to the waiting list to be the first to know when the Network is open for new members. In the meantime you can join the Lucidity Community free Facebook group  for clearer thinking and better results.  

Negativity, creativity and our online, collective Karma

Negativity, creativity and our online, collective Karma

Have you seen My Name Is Earl?
It was a TV comedy series that ran from 2005 to 2009.
Earl was a redneck bully, a thief, slob and cheat. One day he wins the lottery and after being hit by a pickup truck, decides to make amends for all his wrong deeds.
He writes a list of everything bad he’s ever done then sets about re-balancing his karma.
It was funny, touching and for me very meaningful.
Now, this isn’t the best platform for spiritual debate, so let’s just say, whether you like it or not, whatever you do in this life will eventually come back to bite you on the bum.
Everything.

The Internet doesn’t need any more negativity

The Internet is amazing. It’s also a bitter and twisted place.
Supposedly educated, creative people use the Internet (particularly social media) to spread great big, stinky bucket-loads of tittle-tattle and twit-twattery.
They think it’s witty to pick other peoples hard work to pieces.
Most critics seem to think they could do better. Maybe they could, maybe they couldn’t. Either way, how does a public flogging help anyone?

Mud sticks (even to the one who’s throwing it)

We all know that it’s easier to point out the faults of other’s than it is to correct our own.
It really isn’t clever, but even more than that, it’s actually damaging – even to the one slinging the mud.
Your posts and tweets, like sound waves, can go on forever. They’re re-posted and re-tweeted and wherever they filter through, they’ve got your dabs all over them.
And the more shade you throw, the darker the world gets.
Nobody wins.
There are thousands of armchair critics out there who are getting plenty of cheap laughs. And admittedly, they’re also getting re-tweets, comments and ‘likes’, but ultimately does anyone really like them, at least, the online versions of themselves?
What gives anyone the right to name and shame? Haven’t we all got something more important to get riled about?
As the old saying used to go (referring to print advertising), this is tomorrow’s chip wrapper we’re arguing about.

Start with the end goal

I received a priceless piece of advice a few years back that’s especially useful whenever I’m tempted to wade into something that could end in tears.
All you have to do is think to yourself, “what outcome am I hoping to achieve here, will my actions logically lead towards the result I’m looking for?”
I would suggest that if the end goal that’s driving you to shout into the ether about something you don’t like is to feel bigger, smarter or happier; then it’s probably better to keep it zipped.

Criticism is a good thing

For anything to get better, feedback is essential, but the only criticism we should be doling out to each other is constructive criticism.
To grow as creative individuals we need our weaknesses pointing out, but it has no benefit when it’s done by a snidey toe rag at a distance, hiding behind a keyboard.
If you’ve got a suggestion on how someone can improve, by all means pile in and tell them how they might go about it. But tweeting about it after the event is like planting dog turds, hoping that apple trees will grow.

When you see work online that you don’t like (it is only a subjective opinion after all) all you need do is take note and avoid the same mistakes in your own work.
Anyone can criticise someone else. But before you get keyboard happy, ask yourself, “Why do I do what I do? Is it to do good work or to humiliate others who are also trying to do their best?
Next time you feel like venting in a public arena, pause for a moment and imagine how you’d feel if you were on the receiving end.
And if that doesn’t work, rent all four seasons of My Name Is Earl and that should sort you out.

Rant over.

Jonathan Wilcock
Jonathan Wilcock

 

 

Jonathan Wilcock is a freelance Copywriter, Art Director and Creative Director.
You can read more here.
Or drop him line here jonathan@sowhatif.co.uk

 

 

Jonathan is a member of the Lucidity Facebook community – a safe place to rant, offer help and give or get advice. Come join us.