What’s my innovation animal?

What’s your innovation style? Who’s your perfect innovation buddy? Take 3 minutes to answer these 13 quick questions to find out.

Find my innovation animal

Inspirational speaking

Lucidity founder Lucy Gower speaks regularly at conferences and events inspiring you to unlock your creativity and innovate. See where she is speaking soon. Or drop us a line to find out more.

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The Innovation Workout

Take your performance to the next level with Lucy Gower's bestselling guide on innovation.

"Packed full of the secrets you’ll need to take ideas from concepts to fully developed products!"

Alison Paul, New Product Development Manager, Bupa UK

Get started with a free chapter on innovating with confidence