Articles (page 36)
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Are your loyal customers flirting with someone else?
Should you focus on incremental innovation or aim for disruption and a more radical approach to grow your business?
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23 July 2016
How to write a book - seven tips for beginners
Last year I wrote my first book. It’s called The Innovation Workout and it’s a best seller on Amazon.
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29 June 2016One thing is certain. We must change.
I’ve spent the last few days trying to comprehend what leaving the EU will mean for the UK.
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16 May 2016
Brilliant innovation through simplicity and focus
Simple ideas are often the most successful.
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9 May 2016
Design, innovation and lemon juice
I recently got into a rather heated discussion about design, innovation and lemon juice.
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3 May 2016
Could accidental blunders boost your business?
Pratfall is a term to describe the bias of how your attractiveness to someone or something increases or decreases after making a blunder or a mistake.
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19 April 2016Learning from others’ failure and making your own successes
Have you ever written something off as a failure that then went on to be a huge success?
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5 April 2016
Seven ways to understand your audience
It’s easy to talk about “getting to know your target audience”, but what does that look like in practice?
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